With apologies for the radio silence this week: I’ve been reading April’s magazines to prepare this month’s review of perfume in print. (It has been an unexpectedly expensive proposition, too! More on that tomorrow.)
As suggested in responses to my March post, this month I added Allure and Teen Vogue to my reading pile. I haven’t covered my favorite magazine, Bazaar, but only because it doesn’t seem to have hit stores near me yet. I will add to this post when I get it.

The April issue of Lucky contained a short feature (1/2 page of bottle photos with captions) titled “Gorgeous New Spring Scents.” The fragrances featured were L’eau de Chloe, Givenchy Dahlia Noir, Roberto Cavalli EdP, Salvatore Ferragamo Signorina, and Jimmy Choo EdT. Here’s what Lucky had to say.
- L’eau de Chloe. “Warm patchouli and fresh, sparkly citrus infuse an ultra-feminine, balmy rose water base.” I can buy that the writer might have actually tested this, although it’s hard to say for sure since L’eau does smell exactly like the press release says it does. My review of L’eau de Chloe is here. (Slightly off topic: does anyone else think “balmy” in the context of weather connotes warm and humid? I think it does, but the dictionary definition says “temperate and mild” weather.)
- Givenchy Dahlia Noir. “Beautifully wearable: mandarin and citrus make the cedar-rose-vanilla mix fresh.” I don’t find Dahlia Noir wearable at all; it is a jarring, angry hangover of a scent on me. But Robin at NST described it as “wearable” back in August 2011.
- Roberto Cavalli. “Pink pepper and orange blossom spike smooth, lustrous tonka bean.” I like the use of “spike” as a verb in this sentence, but this doesn’t describe how the fragrance smells to me at all. Roberto Cavalli is a dirty white floral bombshell of a fragrance, with a drydown that is more Lady Gaga’s hot pants than “smooth and lustrous.”
- Jimmy Choo EdT. I’m not sure why they included this, since it launched in advance of last summer. February 2011, to be exact. Lucky describes it as “Roses and orchids flow through smoky cedar, sweet caramel and ginger.” If they say so. All I ever got from this was sweet, sweet, and more sweet.
- Signorina. “Indulgent yet somehow light—jasmine, peony and rose steeped in musk and finished with a fantastic panna cotta note.” Signorina is very simple, very clean, and has not a bit of edginess to it. But “indulgent yet light” isn’t a terrible description. But I have to call shenanigans on the “fantastic panna cotta note.” That’s straight from the PR, and while millions of people have better noses than me, I maintain that the only thing the drydown has in common with panna cotta is a slightly milky vanilla. To be true to the dessert, it would have to incorporate some nuttiness or a bit of burnt sugar in my opinion. For more, see Victoria’s review of Signorina at Bois de Jasmin.
Lucky also included a brief write-up on the new Ralph Lauren Big Pony Collection for Women No. 1. There were scent strips for all four fragrances in Elle and Marie Claire this month. From just those scent strips, I doubt I’ll be smelling any of them further. Lucky described No. 1 as “citrusy, light, and so pretty.”
Valentina by Valentino featured briefly in a spread about florals “spillinng over” from the runways to the beauty counter. Understandable, with its pretty bottle. There was no comment in the spread on how it smells. My opinion? Awful. Absolutely awful. I actually threw away my sample, it was so bad.
In Jean Godfrey-June’s column this month, the scent discussed is Kiehl’s Original Musk. She writes that it is known in the Lucky offices as the Breakup Fragrance because “you dab a little on your wrist and step, chastened, back into the world …” At this point, I was completely into her line of thinking. I find Kiehl’s Original Musk aggressive, but also a bit austere. Very much a badass experience because (to be honest) I think it smells kind’ve bad, and you’ve got to love something and not care what anyone else thinks to wear such a polarizing scent. But then Ms. Godrey-June went in a direction I found a lot less interesting with the end of her sentence and story: “… and find yourself mush more popular than you remember. Eligible operatives appear out of the woodwork en masse, demanding, sexily, to know what you’re wearing.” Shucks.
I saved my favorite perfume coverage in Lucky for last, and it isn’t really “coverage” at all. In their article about storing jewelry, the vanity surfaces contain Patchouli Imperial from Dior, Prada Infusion d’Iris, Givenchy and Creed, etc. Who doesn’t like pretty vanity pictures?

Moving onto Marie Claire. In terms of ads, it contained standard ads for Salvatore Ferragamo Signorina, Coach Poppy Flower, L’eau de Chloe, and Dolce & Gabbana The One, and scent strip ads for Ralph Lauren Big Pony Fragrance Collection for Women and Narcisso Rodriguez for Her. In terms of editorial coverage, it contained a mention of Bulgari Omnia Coral, which it describes (straight from the press copy) as a “floral and fruity scent … inspired by red-coral reefs.” Lovestruck by Vera Wang is mentioned in connection with Leighton Meester and a giveaway of a bottle of the perfume. (Meester is the face of Lovestruck.) The Big Pony collection is described in the Beauty Desk section as a “sensorial treat” which will “look gorgeous on any vanity.” I can’t see the Big Pony fragrance bottle looking good on the vanity above. Can you?

Another advertiser, Signorina, is pictured in an editorial spread titled “Sweet Tooth.” A story covering the favorite beauty items of Australian model Abbey Lee Kershaw (face of the Gucci floral campaign) includes—surprise—-photos of the five Gucci Flora Garden Collection fragrances and her statement that she likes them all. “I’m a typical Gemini in that way!” I’d be a Gemini, too, if Gucci was paying my rent. But kudos to her for at least finding a slightly creative way to simultaneously endorse five different fragrances.
The back cover of this month’s Marie Claire is the new Miss Dior ad featuring Natalie Portman and the fragrance we all know as Miss Dior Cherie in its rebranded “Miss Dior” label. The very sad end of an era. Regardless of your opinion about the reformulation of classic Miss Dior in recent years, there’s no question it is a unique and iconic scent that doesn’t deserve to have its name taken by a former flanker. One thing I do like about the ad is the faux-embroidery of the Miss Dior name. Most perfume ads are so unoriginal; it’s nice to see a variation on the “pretty girl stares pensively/sexily/glamorously at the camera, backgrounded by petals/fields/tulle dresses” theme.

The April edition of Allure contains a scent strip of Coach’s Signature Summer Fragrance Limited Edition and Coach’s Signature Fragrance (apprently those are really the names) and Issey Miyake L’Eau d’Issey Florale. Other advertisers are Dolce & Gabbana The One, Chanel Coco Mademoiselle, Victor & Rolf Flowerbomb, L’eau de Chloe, Roberto Cavalli, Miss Dior (the same ad described above), and Juicy Couture. L’eau de Chloe is given a brief write-up. It is described as “a steamy summer scent.” I cannot agree. Steamy?
One of the more interesting things Allure did was ask yoginis at the studio Madonna attends in New York what they think of her new fragrance, Truth or Dare. The writer describes it as “like a virgin (white lily) touched for the very first time (tuberose and musk).” Clever and apt. Reactions from the yoginis was positive. Watch for my review coming up this week.
Allure also included a review of Malle’s book On Perfume Making. In its Fashion Sense feature of women styling selected trends, some of the women mentioned fragrances. One says her scent is a cedar-amber-floral mix she blends herself, another cited L’Artisan Piment Brulant, and a third named The Different Company Rose Poivree.

Elle for April featured scent strips for the Big Pony France Collection for Women, Narcisso Rodriguez for Her, and Donna Karan Cashmere Mist. Other advertisers were Salvatore Ferragamo Signorina, Tommy Hilfiger Eau Prep Tommy and Eau Prep Tommy Girl, Dolce & Gabbana The One, and L’eau de Chloe.
One of the most interesting articles in this month’s issue was written by Olivia Stren, ruminating on how her glamorous aunt, an actress and voiceover artist in Paris, failed to age gracefully or happily. In describing her aunt’s early style, the writer shares that she would “never so much as visit the newspaper kiosk without lipstick and a spritz of Guerlain Chamade.” It’s a lovely, if sad, article and well worth reading.
L’eau de Chloe was featured in the magazine’s “It List” spread, which described the scent as “A garden breeze, bottled.” Generic, but true. The rest of the blurb is straight from the PR: “highly concentrated rose water” and a “lemonade-like” citrus blend.

Vogue contained scent strips for Dolce & Gabbana The One and Victor & Rolf Flowerbomb. Other advertisers were Juicy Couture, Marc Jacobs Oh, Lola!, L’eau de Chloe, Balenciaga Paris, and Bond No. 9 Central Park West (first Bond advertisement I’ve seen, I think—check out The Candy Perfume Boy’s review of Bond No. 9 Central Park West here).
In a sporty-style-themed spread, Vogue featured the pop-colored perfume bottles in Costume National’s Pop Collection. There was no other perfume coverage in the magazine this month.

Teen Vogue included scent strips for Coach Poppy and Coach Poppy Flower and for the Big Pony Fragrance Collection for Women. Other advertisers were Marc Jacobs Daisy Eau So Fresh, L’Eau de Chloe, and Miss Dior (same ad mentioned earlier). An interview with Emma Watson (spokesmodel for Lancome) pictured Lancome’s Tresor Midnight Rose, as all interviews with Emma Watson do. A prom night “glitter” spread featured Vera Wang Princess Night, which I have to say is a great bottle for a teenaged girl (or the teenaged girl inside anyone else).

Another prom spread featured Yves Saint Laurent Paris Premieres Roses.
The most interesting perfume coverage in Teen Vogue involved the results of the Teen Vogue Beauty Awards Readers’ Picks. The write-up indicated that the fragrance picked as favorite was Marc Jacobs Daisy. The picture, however, showed Marc Jacobs Daisy Eau So Fresh. Ha. A lesson to Marc Jacobs to stop making those ridiculous bottles, or a lesson to Teen Vogue‘s page proofers? You decide.
And that’s a wrap. As you can see, there wasn’t a ton of continuity between the March coverage and the April coverage. Valentino Valentina, covered most in March, almost might not exist in looking at April’s coverage. No further reviews, and no advertising to keep it front-of-mind. My feeling is that L’eau de Chloe probably got the most overall coverage, in terms of combined advertising and editorial, this month. We’ll see how it goes in May.
Now, back to regularly scheduled programming. Any requests for the week? I’m planning to continue my posts on Chanel’s Les Exclusifs but also post about Truth or Dare and something else non-Chanel. Suggestions would be very welcome!
All images courtesy the respective magazines, except Vera Wang Princess Night, via Macy’s.