When I arrived home from my summer vacation earlier this month, Margaux, the latest from Tocca was one of a few perfumes waiting for me. The others were niche samples and new mainstream launches that bloggers and magazines are buzzing about. But Tocca’s was the first box I opened.
This is because Tocca gives the impression of being a company that is just focused on making perfume—something that smells good and makes us feel happy when we apply it. Tocca perfumes are not flashy or vulgar or aspirationally priced or trying to be arty or taking themselves too seriously or not taking themselves seriously enough. The number of perfumes is manageable, and the collection feels like it comes from a brand that knows itself and has excellent manners (it compares favorably to more expensive brands like Ormonde Jayne and Puredistance in that way). That makes me want to keep up with Tocca (see my post on Tocca’s Florence). On a more surface level, I really like the packaging (heavy, pretty bottles and substantial metal caps are such a nice change of pace from the usual cheap glass and aluminum).
Margaux makes a little more of a statement than the other perfumes I have tested from Tocca; it has more projection, and is a little less soft. But it retains the good taste that is characteristic of Tocca perfumes, by which I mean that you could easily wear Margaux to the office, or to meet your boyfriend’s parents for the first time. It’s a mostly linear woody floral bouquet with a hefty dose of blackcurrant and a drydown that brings in heliotrope and cashmeran. The combination of floral, dark fruit, and woodsy notes reminds me a bit of Chanel’s Allure Sensuelle, but Margaux is less strident and sharp, and has a sweeter drydown.
As an everyday perfume, Tocca ticks a lot of boxes. And if the proof is in the pudding, so to speak, then it passed the test: I’ve been wearing it several times a week.
For a review of Tocca Margaux, see The Non-Blonde. The perfume will be available in October.
Complimentary sample of Margaux provided by Tocca; read my Media & Disclosure statement for more information. Image courtesy Tocca.