In light of new FTC regulations, I have modified the disclosure statement on my blog. I’m posting it here as well. (Sigh)
Disclosure (updated March 2013)
First, I want to thank you for reading APB. I hope you like the content you find here, and I encourage you to contact me with any questions you might have.
Here are the specifics about how I run APB.
- I don’t write sponsored posts, and I don’t participate in any linking/affiliate programs or any of that jazz (I don’t understand how any of that works, frankly).
- The advertisements on my blog are provided via WordAds by WordPress, and frankly I am not entirely clear on how they work either.
- I occasionally am offered and accept samples of perfume from companies that hope/expect I will write about their perfumes. I have recently made it my practice to always (as opposed to usually) clarify with companies up front that I tend to only write about things I like, and therefore providing me with a sample doesn’t guarantee it will be written about. If they send me the sample anyway, and I write about it, I disclose that in the review in the manner required by the most recent FTC guidelines (March 2013).*
*Note that I will be slowly returning to older posts that required a disclosure and updating them to reflect new FTC requirements.
With this latest set of requirements, the FTC apparently doesn’t want bloggers to claim they are writing honest reviews if they have received product for free. Obviously, I understand the FTC’s position, but they put us in an uncomfortable position of not being able to say what we strive for in our reviews.
So, apparently, all I can say is this: In the almost two years I have been running my blog, I have received about four full bottles of perfume and about 30 perfume samples for free. And I’ve made $31 via WordAds. Obviously, I blog for myself and for you. Thank you for reading!